This project has won 2014 APEX Award of Excellence in category “Public Service Campaigns, Programs & Plans” |
Interactive Display for Asian Wildlife Conservation |
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Content Strategy |
The theme of the entire interactive display is “Rescue Team” The following stages are developed to promote the conservation messages: |
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Together with the theme “Rescue Team”, both online and offline interaction strategies were developed to achieve the campaign aims |
Campaign Benefits |
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Online Interaction – QR Code Scanning |
Motion Graphics |
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Chinese Crested Tern | Whale Shark | Giant Panda | (click the image below to watch motion graphics) |
Mother tern leaves the nest to find food for her baby tern; A thief steals an egg in the nest; Rescue team catches the thief and returns the egg to the tern family | Two whale sharks are playing in the ocean; A thief catches one of the sharks; Two sharks cries for help; Rescue team catches the thief to release the shark |
Endangered Animal Cards |
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Offline Interaction – Tricks and Photo Booth |
Tricks |
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Photo Booth |
Take photo and become an endangered animal rescuer at ID-Card Photo Booth | Salute to the visitors and invite them to take and share the photos on social media with hashtag |